Описание
RESPONSIBILITIES
- Lead the strategy, planning, execution, and optimization of our digital channels
- Interact with colleagues and clients to understand the specifics of each product and service and translate them into newsletters, press releases, social media content and other marketing materials
- Drive consistent relevant traffic by finding innovative ways to enhance the employer branding
- Work closely with Sales department
- Inbound Marketing – promote our current products and services
- Outbound Marketing – improve lead generation
- Spearheading new ways to target prospective audiences and lead generation efforts
- Deliver Marketing Qualified Leads (MQL) (new Leads delivered to Sales by Marketing)
- Perform regular reviews of important metrics – traffic, rankings, bounce rate, conversions, etc. and act according to best trending SEO practices
- Collaborate with the technical writer to build highly credible content and drive brand engagement
- Develop ideas for creative marketing campaigns
- Create and maintain website content and be responsible for social media interaction
ESSENTIAL REQUIREMENTS
- Degree in (Digital)Marketing, Business Information Systems, Business/Technology or equivalent
- 2+ years of professional marketing experience
- Proven record in driving new leads in a B2B environment
- Experience with WordPress
- Experience with Google and LinkedIn Ads
- Knowledge of inbound and outbound marketing methodologies and frameworks
- Strong interest in the technology industry
- Business Proficiency in English – written and spoken fluency
- Excellent written and verbal communication skills, including copywriting skills (for editorial and social media)
- Ability to compellingly present complex ideas in a clear, concise fashion
- Ability to work independently under limited supervision
REQUIREMENTS CONSIDERED AN ADVANTAGE
- Experience with Graphic Design
- Experience with marketing data analytics and tools
- Professional digital marketing certifications
- Ability to plan and forecast
- Ability to negotiate
If you consider yourself suitable for the position and match the above-mentioned essential requirements, please do not hesitate and submit your application in English as soon as possible.
Only short-listed candidates will be contacted. All applications will be treated with strict confidentiality.